If you didn't get the chance to attend HeroConf in London and missed the keynote delivered by Frederick Vallaeys co-founder of @Optmyzr then this video is a reprise of his presentation, with a lot more context added in and some Optmyzr product feature discussions with customers.
Optmyzr enables you to extract maximum value from your PPC spend.
There is a link in the comments on how you can get a 14 day trial of Optmyzr for your PPC campaign optimization.
If you are a Google Ads advertiser or a Microsoft Advertising (Bing) advertiser then Optmyzr is a tool you should be using.
Frederick's presentation included :
00:00 - Introduction from Jim
00:58 - Frederick Intro
01:27 - The State of PPC
02:30 - AI is more creative than expected
04:04 - The economy's impact on PPC
05:57 - Optimization before the automation era
07:45 - 3 things humans can optimize
09:11 - Anatomy of the modern marketer
10:18 - The PPC Pilot Role
18:50 - The relationship between ROAS and profits
23:34 - Introduction to automation layering
32:20 - The PPC Doctor
32:32 - RSA's vs. ETA's
36:40 - Ad Strength may not be the guide you thought
37:47 - Using ad variations to test & iterate creative (on RSA's)
38:08 - Testing pinning in RSA's
39:22 - Ad Text optimization in Optmyzr for RSA's
48:08 - The PPC Teacher
48:38 - Value based bidding for lead generation
51:00 - Conversion value rules
52:01 - Optimize value rules in Optmyzr
01:00:03 - How do we become PPC superheroes
01:00:20 - What is Automation Layering?
Happy to answer any questions you might have about Performance Max, automation layering, value based bidding.
#ppcchat
#optmyzr
#ppc
