In this episode of Bad Decisions with Jim Banks, we sit down with Emanuel Cinca (Manu to his friends, i.e. you and me), a digital marketing whiz and the brain behind the Stacked Marketer newsletter.
Discover how Emanuel turned his passion for marketing into a thriving business and learn from the strategic decisions that shaped his journey.
- Discover how Manu grew his newsletter, Stacked Marketer, to over 100,000 subscribers with no external funding.
- Uncover the challenges of being a digital publisher faced with ad revenues and the impact of limited user tracking.
- Learn the effective strategies for crafting engaging newsletter sponsorship content that resonates with readers while staying true to the newsletter's tone.
- Gain insight into the significance of transparency and community engagement in building a trusted brand.
- Explore the acquisition strategies used by Manu to expand his subscriber base and enhance content offerings.
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➡️ Make.com - https://www.bdwjb.com/make/
➡️ Manychat - https://www.bdwjb.com/manychat/
➡️ Semrush - https://www.bdwjb.com/semrush/
⏰ Time Stamps ⏰
00:00 Marketing experts turn into podcasters, sharing wisdom.
04:05 Transitioned from business to digital marketing success.
07:00 Researched, created, and shared successful marketing concept.
10:10 Transparency builds trust, facilitates productive feedback.
14:53 Good publisher needs quality, digestible, engaging content.
18:45 Top sponsors inbound, reflecting successful content approach.
21:31 Acquired a newsletter to complement existing content.
23:50 Next big challenge in digital marketing?
27:29 Selling affiliate network to ad sales house.
31:10 Podcasting ads called host red, build trust.
33:56 Online entrepreneur sharing insights and answering questions.
