Using UTM Tracking For Facebook Ads is more important now than ever before.
Facebook Ads are giving advertisers less data than previously and they are relying on aggregated, delayed and estimated conversion data.
📒 Topic Notes 📒
Facebook retired Facebook Analytics at the end of June 2021 and Google Analytics is now the best solution for providing Facebook advertisers with data with which to make informed decisions about campaigns and results.
Your decisions will only be as good as the data you have access to and in this video I will be giving you a framework to follow for setting up the correct UTM tracking for Facebook Ads that has evolved over the last three years and works as well now as it did pre iOS 14.5.
⏰ Timecodes ⏰
00:00 Introduction
01:57 Channel Intro
02:14 What is a UTM parameter?
02:49 How do UTM parameters work?
04:17 UTM source
05:28 UTM medium
08:08 UTM campaign
09:51 UTM content
10:24 UTM term
11:11 What else is there?
12:02 Valuetrack parameters
13:17 Names or ID's?
14:08 Tracking links for Facebook Ad campaigns
14:48 Dynamic Placements
16:51 Real-time visibility
🧰 Resources mentioned in the video 🧰
1️⃣ Tracking Template Download - https://www.spadesmedia.com/facebook-ads-tagging/
2️⃣ Supermetrics API - https://www.spadesmedia.com/supermetrics/ (use code spadesmedia for 10% off)
3️⃣ Elevar - https://www.spadesmedia.com/elevar/
4️⃣ Lucky Orange - https://www.spadesmedia.com/lucky-orange/
Some of the links above are affiliate links leading to third party solutions that we have used and love. If you click the link and subsequently make a purchase, we might earn a commission, but you might get a discount over clicking a link not created by me. The bottom line is your experience as a Facebook advertiser will be enhanced if you copy what we do.
#facebookads #facebookmarketing
