Media buying is one of the most understood job roles carried out in digital marketing.
Programmatic media buying is what most ad buyers are doing without even realising it.
In this video you will get a more detailed walk through of :
✅ Introduction 00:00
✅ What is programmatic media buying? 03:48
✅ What sources are programmatic? 04:53
✅ Why is it growing? 07:31
✅ What are your buying options? 10:24
✅ Where are the opportunities? 21:13
✅ What are the challenges? 28:24
✅ What ad types are available? 33:03
✅ What tools are available? 34:04
Tools mentioned in the video include :
Adacado - https://www.adacado.com
Airtory - https://www.airtory.com
Adbeat - https://www.spadesmedia.com/adbeat
Bannersnack - https://www.bannersnack.com
