Join host Jim Banks as he and guest Lisa Raehsler dive into the world of advertising challenges and the importance of balancing professional and personal growth.
Discover how bad decisions and lessons learned shape the paths of digital marketing experts.
* Navigating heavily regulated industries and handling Google Ads rejections
* Screening potential clients and managing time effectively in B2B sectors
* Embracing lifestyle choices over aggressive business growth
* The impact of the pandemic on work-life balance and mental health
* Utilizing AI in advertising while maintaining human oversight
Tune in to the podcast for a deeper understanding of the ever-evolving digital marketing landscape.
00:00 Early Internet experience
04:19 Agency vs. in-house
08:29 Focus on established companies, avoiding startups
12:16 Industry positions often reflect lifestyle choices
13:19 Comfortable staying small
18:10 Conferences rekindle enthusiasm for social interaction
22:19 Maximize conference value, focus on in-person interaction
26:23 Discussing e-commerce, compliance, AI at affiliate event
27:23 Promoting women in digital marketing
30:58 Experts ensure success, even with mediocre delivery
36:46 Focus on quality leads, not numerous channels
40:16 Preparing AI-ready campaigns
41:52 AI builds on poor foundations
45:08 Emphasise authenticity, use your own content
