In this episode, Jim chats with Dave Roth about Navigating Digital Marketing's Rapids From An Agency & In-House Perspective.
This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
📒 Show Notes and Resources 📒
Welcome to Bad Decisions with Jim Banks. In each episode Jim Banks from Spades Media shares a conversation with a digital marketing expert. This show will teach you some of the bad decisions they have made, so you don't need to make the same decisions in 2024.
If you are trying to get ahead in digital marketing then this will fast become one of your best digital marketing podcast resources.
In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth's and his bumpy journey as a digital marketer.
Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com
Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo managing substantial search engine marketing budgets for their internal paid media channels and delivering over 3 billion page views a day for their many web properties.
We explore the complexity of running Google Ads accounts today vs. the past and how generative AI can help streamline workflows, and the constant innovation required in the digital marketing industry.
We jump into the challenges and strategies needed to work with startups, setting expectations, and maintaining client relationships and why Jim doesn't like working with startups (no offense to any startups)
⏰ Time Stamps ⏰
00:00 Seminal moment in 2004 led industry growth.
04:25 Identified Yahoo search marketing issues
07:34 Focus on high ROI media, serving specific industries
09:19 Challenges of working with entitled startups
14:14 Performance-based digital marketing agency sets realistic expectations
20:36 Streamline Google Ads management - radical view
24:53 AI impacting agency work, uncertain about results
27:24 Data-driven approach to expanding service offering
30:07 Why advertisers need a diverse strategy
33:34 Achieve lower acquisition cost through smart marketing
37:22 Industry consolidation, in-house trends
39:43 Expertise for TikTok
42:53 Google mandate "their way"
======================================================
Subscribe, listen or watch Bad Decisions with Jim Banks Podcast
======================================================
➡️ YouTube @JimBanks1
➡️ Apple : https://trk.bdwjb.com/apple
➡️ Spotify: https://trk.bdwjb.com/spotify
==========================================================
Here is how you can work with us here at Bad Decisions with Jim Banks
==========================================================
🙏 Podcast Guest Requests & Listener Questions - https://podcast.bdwjb.com/contact/
💼 Sponsor the podcast - https://podcast.bdwjb.com/contact/
👉 Have Jim as a guest on your podcast - https://podcast.bdwjb.com/contact/
=============
Connect with us
=============
✅ Exclusive Facebook Group for Elite Media Buyers - https://www.facebook.com/groups/EliteMediaBuyers/
✅ Threads - https://www.threads.net/jimbanks
✅ Twitter - https://www.twitter.com/jimbanks
✅ Facebook - https://www.facebook.com/jim.banks.ceo
✅ LinkedIn - https://www.linkedin.com/in/jimbanks
✅ Pinterest - https://www.pinterest.com/SpadesMedia
✅ Instagram - https://www.instagram.com/jimbanks
QUESTION : What guests would you like to see interviewed on the podcast? Let me know in the comments.
#bdwjb #marketingpodcast #digitalmarketing
