If you run any YouTube Ads then you will want to learn more about the new Ad Sequence format for running video ad campaigns on YouTube.
In this video you will be walked through the process to setup a YouTube ad campaign using the new ad sequence method and also cover some other tips on how you should configure your YouTube ad campaigns.
To tag your YouTube Ads correctly, you need to add the three mandatory UTM parameters to the end of the URL - ?utm_source=youtube&utm_medium=video&utm_campaign=campaign_name_no_spaces
If you want to add extra parameters then add in utm_content= and utm_term=
We normally use utm_content for the name of the ad and utm_term for the targeting we are doing
Ideally we also use {lpurl}{ignore}?camp_id={campaignid}&grp_id={adgroupid}&source={network}&place={placement}&tgt={targetid}&phys={loc_physical_ms}&int={loc_interest_ms}&device={device}&adid={creative} in the hope that YouTube eventually fix their tracking correctly and then we can get rich information in Google Analytics covering important information at the time of the click, like which placement, which device, where the user is located, which network and more.
And make sure you :
✅ Subscribe to my YouTube channel - https://www.spadesmedia.com/yt/
🔔 Click the bell so you get notified when I upload new videos or go LIVE.
Why should you subscribe?
I upload videos once a week, at least (or I try my best to)
I run YouTube Live Q & A calls where I talk about digital marketing, in particular about media buying, which I have been doing for over 20 years.
That includes platforms you probably know, like Facebook Ads, Google Ads and YouTube Ads.
But, I also cover lesser-known channels like Quora Ads, Twitter Ads, native advertising and programmatic display.
I'll have special guests joining me to talk about business-related issues and just generally having some fun.
If you want to connect with me socially, then visit :
✅ My Exclusive Facebook Group for Elite Media Buyers (it's quality, not quantity) - https://www.spadesmedia.com/elite-media-buyers/
✅ Twitter - https://www.spadesmedia.com/twitter-jim-banks/
✅ Facebook - https://www.spadesmedia.com/facebook-jim-banks/
✅ LinkedIn - https://www.spadesmedia.com/linkedin-jim-banks/
✅ Pinterest - https://www.spadesmedia.com/pinterest/
✅ Instagram - https://www.spadesmedia.com/instagram/
I've been told I am an entertaining keynote speaker and conference MC.
If you'd like to have me speak at or MC your next event let's talk about it, visit - https://www.spadesmedia.com/speaking/
#youtubeads
