If you are an advertiser on YouTube there is nothing more annoying than looking at reports and seeing a ton of clicks and cost associated with children’s channels on YouTube.
Parents trying to amuse their kids give them their cell phones and tablets to watch YouTube videos and somehow the children inadvertently click your ad in error.
You get excited because you think you are getting user engagement, when really all round it is a bad user experience and expensive for you.
This video walks you through the process of selecting popular keywords that you can use to identify channels that you can then exclude in Google Ads / YouTube from showing your ads moving forward.
Access the Google Sheet at https://www.spadesmedia.com/youtube-kids-channel-keywords/
On this channel we create videos relating to online media buying.
We create videos on Google Ads, Microsoft Advertising Ads, Facebook Ads, Programmatic Display Ads, Native Ads, Quora Ads, Twitter Ads, Snapchat Ads and LinkedIn Ads. We also shoot videos on YouTube Ads, like this one.
If there is a topic that you would like help with, leave a comment below and we will shoot a video to help you become a better media buyer.
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