📒 Topic Notes 📒
Join host Jim Banks as he and guest Lisa Raehsler dive into the world of advertising challenges and the importance of balancing professional and personal growth. Discover how bad decisions and lessons learned shape the paths of digital marketing experts.
- Navigating heavily regulated industries and handling Google Ads rejections
- Screening potential clients and managing time effectively in B2B sectors
- Embracing lifestyle choices over aggressive business growth
- The impact of the pandemic on work-life balance and mental health
- Utilizing AI in advertising while maintaining human oversight
Tune in to the podcast for a deeper understanding of the ever-evolving digital marketing landscape.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Castmagic - https://www.bdwjb.com/castmagic/
➡️ Descript - https://www.bdwjb.com/descript/
➡️ Podpage - https://www.bdwjb.com/podpage/
➡️ Ecamm Live - https://www.bdwjb.com/ecamm/
➡️ Optmyzr - https://www.bdwjb.com/optmyzr/
➡️ Lucky Orange - https://www.bdwjb.com/lucky-orange/
➡️ Opus Clip - https://www.bdwjb.com/opus/
➡️ Notion - https://www.bdwjb.com/notion/
➡️ Promptsmart - https://www.bdwjb.com/promptsmart/
➡️ tubesift - https://www.bdwjb.com/tubesift/
➡️ Video Ad Vault - https://www.bdwjb.com/video-ad-vault/
➡️ Make.com - https://www.bdwjb.com/make/
➡️ Cloudways - https://www.bdwjb.com/cloudways/
➡️ Manychat - https://www.bdwjb.com/manychat/
➡️ Semrush - https://www.bdwjb.com/semrush/
➡️ Unik360 - https://www.bdwjb.com/unik360/
⏰ Time Stamps ⏰
00:00 Early Internet experience
04:19 Agency vs. in-house
08:29 Focused on established companies
12:16 Industry positions often reflect lifestyle choices
13:19 Comfortable staying small
18:10 Conferences rekindle enthusiasm
22:19 Maximize conference value
26:23 Discussing e-commerce, compliance, AI
27:23 Promoting women in digital marketing
30:58 Experts ensure success
36:46 Focus on quality leads
40:16 Preparing AI-ready campaigns
41:52 AI builds on poor foundations
45:08 Emphasize authenticity
