Join Jim Banks as he sits down with Sarah Stemen to discuss the critical decisions that have shaped their professional journeys. From career transitions to managing client expectations, they delve into the nuances of making and mitigating bad decisions in the marketing industry.
Sarah Stemen's career shift from a high-stress job to flexible consulting roles.
The evolving landscape of PPC and why Sarah believes it's becoming less viable for small businesses.
Jim Banks' approach to setting work-life boundaries and managing client relationships.
Networking strategies and the significance of industry conferences.
Insights on the challenges of Google Ads and creative marketing solutions.
00:00 Sarah's Hero Journey
05:44 Influencer marketing lacks clarity
13:35 Prefer significant contribution
18:23 Use retainer services
25:56 Setting expectations with clients
28:59 Google overcharges
33:40 Large agencies struggles
40:06 Gender equality at conferences
52:49 Building relationships and referrals
