Full episode and show notes available at - https://podcast.bdwjb.com/14
In this episode of "Bad Decisions with Jim Banks," host Jim Banks joins forces with guest Navah Hopkins evangelist at Optmyzr to delve into the significance of diversity in the tech industry.
Discover their insightful dialogue on digital marketing industry challenges, from conference inclusivity to the complexities of online advertising and nuances of Performance Max.
Jim and Navah navigate the roadblocks to providing a platform for underrepresented voices in search marketing industry events and the critical role of corporate support for speakers across brands, without just focusing on ROI.
Jim takes a critical view on industry initiatives like the "Top 25 women in SEO" list and the genuine need for increased diversity and the challenges that ego bait lists have in the digital marketing industry
Navah and Jim discuss the best techniques for managing YouTube and display advertising effectively, and Navah voices her concerns about Performance Max's impact on small businesses.
We look at the dual-edge of AI marketing technology, privacy hurdles, and the pivot towards aggregate data reporting.
There is some actionable advice for women in tech seeking speaking engagements from Navah, and Jim's commitment to sustaining industry integrity and trust by being a judge on various search awards panels.
⏰ Time Stamps ⏰
00:00 Learned from failed MBA, now excelling in software
05:04 Tech criticism, lack of communication with Google
08:25 YouTube ads provide scale and inventory opportunity
10:33 Pmax eliminates bias, needs 30-60 conversions. Small businesses struggle
14:10 Google limited in understanding of broader ecosystem
17:54 Agencies charged high fees for branded search
20:31 Ad networks drive skewed ad performance data
24:20 Inspiration for the evangelist role's true path
28:48 Acknowledges frustration in speaking circuit, calls for change
30:34 Speaker diversity at events is important
35:52 Negative feedback has impact on first-time speakers
36:55 Advocate for representation and emotional raises
41:39 Appreciating product and giving back to community
43:30 Judging awards is time-consuming but rewarding
47:13 Support for women in tech SEO groups
#bdwjb
#marketingpodcast
#ppcchat
