For full show notes, links to the resources discussed in this episode head to https://www.bdwjb.com/26
In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future.
Join us as we delve into Fred's fascinating journey and insights.
Topics discussed include
- The importance of continuous experimentation in Google Ads.
- Transitioning from in-person conferences to online PPC town halls.
- The potential of AI to preserve industry knowledge for future generations.
- Challenges and frustrations with machine learning in advertising.
- The significance of understanding and providing value to customers.
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🧰 Resources mentioned or used making this episode 🧰
➡️ Castmagic - https://www.bdwjb.com/castmagic/
➡️ Descript - https://www.bdwjb.com/descript/
➡️ Ecamm Live - https://www.bdwjb.com/ecamm/
➡️ Opus Clip - https://www.bdwjb.com/opus/
➡️ Notion - https://www.bdwjb.com/notion/
➡️ Promptsmart - https://www.bdwjb.com/promptsmart/
➡️ tubesift - https://www.bdwjb.com/tubesift/
➡️ Video Ad Vault - https://www.bdwjb.com/video-ad-vault/
➡️ Make.com - https://www.bdwjb.com/make/
➡️ Cloudways - https://www.bdwjb.com/cloudways/
➡️ Manychat - https://www.bdwjb.com/manychat/
➡️ Semrush - https://www.bdwjb.com/semrush/
⏰ Time Stamps ⏰
00:00 Struggling, laid off, found opportunity at Google
04:42 Strategy in marketing, past vs current tech
08:09 Control and efficiency in advertising platforms discussed
12:31 Expert upset over sharing secret sauce with AI
13:41 GPT speeds learning, challenges value propositions
16:59 Created Google Ads editor for offline work
22:22 Using discounts to recruit and serve more
24:23 Focus on customer satisfaction, build better products
28:41 Sharing knowledge benefits successful agencies, drives business
31:19 Two types of clients: demanding and trusting
33:22 Streamyard replaced conference speaking, reaching bigger audience
38:48 Job titles evolving, but goals remain constant
40:57 QR codes helped navigate China in 2006
45:32 Stay close to customers, provide invaluable value
48:49 Prototype and proof of concept are crucial
