In this video Jim Banks explains why your paid ad traffic from other channels might be broken and how you can fix them with a couple of simple steps.
📒 Topic Notes 📒
Facebook retired Facebook Analytics at the end of June 2021 and shuttered the entire code base at the beginning of October 2022.
Since then advertisers on other platforms have been complaining that ads they are running are now showing 404 errors and it is being caused by a funny link from Atlas DMT as part of a legacy for advertisers using Facebook Analytics to report on their attribution.
