In this video, Jim Banks discusses the importance of optimizing shopping feeds in Google Ads for ecommerce businesses and utilising custom labels for segmentation.
Covered in this video:
- The significance of optimizing the shopping feed for ecommerce success
- Using custom labels for segmentation and targeting
- Incorporating relevant assets like videos and images into asset groups
- Leveraging user-generated content and unboxing videos for marketing purposes
- Maximising video content to complement product success.
