A short walk and talk video about why your Facebook Attribution data might be distorting your numbers.
If you understand the difference between CTC (click through conversions) and VTC (view through conversions) then you can look at your data differently in Facebook Ads and come up with different decisions about what steps to take to optimize your campaigns.
I'd love it if you please like this video and leave me a comment on what you'd like to see me talk about if I go for a walk in the future.
And make sure you :
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WHY should you subscribe?
I upload videos once a week, at least.
I run YouTube Live Q & A calls where I talk about digital marketing, in particular about media buying, which I have been doing for over 20 years.
That includes platforms you probably know of, like Facebook Ads, Google Ads and YouTube Ads.
But, I also cover lesser-known channels like Quora Ads, Twitter Ads, native advertising and programmatic display.
I'll have special guests joining me to talk about business-related issues and just generally having some fun.
As you can see in this video I tend to not take myself too seriously.
Let me know in the comments who you'd like to see me get on to talk to me.
I'll get them to come and speak to me.
I can be very persuasive when I need to be.
If you want to connect with me socially, then visit :
ā My Exclusive Facebook Group for Elite Media Buyers (it's quality, not quantity) - https://www.spadesmedia.com/elite-media-buyers/
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I've been told I am an entertaining keynote speaker and conference MC.
If you'd like to have me speak at or MC your next event let's talk about it, visit - https://www.spadesmedia.com/speaking/
