#BDWJB

3 - Vin McCauley on the challenges of running a DTC brand

Vin McCauley is a dynamic entrepreneur and business strategist who is passionate about helping companies grow and succeed.

Vin was on the founding team of both ButcherBox and SmoothieBox.

Vin is generous with his time and knowledge and very open about the bad decisions he has made in business.

In this episode, you'll learn:

• How he felt about being in the hot seat in front of Ezra Firestone and Molly Pitman in Barcelona
• The impact COVID had on his business and personal life
• How he mentally exited SmoothieBox at the time they had interest in being acquired
• Why he is excited about his new AI content creation App which is helping Shopify store owners create content quicker
• Why he doesn't like wearing long trousers

Mentioned in the episode

• VINwiki (https://www.youtube.com/@VINwiki)
• Clay Christensen - Jobs To Be Done (https://www.youtube.com/watch?v=Stc0beAxavY)

Important Notes

This is Bad Decisions With Jim Banks the weekly podcast for aspiring digital marketers.

New episode released every Wednesday at 2PM GMT where I bring you stories and anecdotes of both bad decisions and success stories from guests who've been there and done that in many of the disciplines that make up digital marketing.

The podcast has been been powered by Captivate (https://bdwjb.captivate.fm/captivate) and all the ums, and ers have been removed using Descript (https://bdwjb.captivate.fm/descript) to make your listening more enjoyable.

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