From Stress To Flexibility - How Sarah Stemen Did It
Welcome back to another episode of "Bad Decisions with Jim Banks."
After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen.
Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout her career and personal life.
In this episode, Sarah reveals the lessons she learned from referring clients to larger agencies, the evolving landscape of marketing, and the importance of networking and maintaining strong industry connections.
Jim also shares his insights on balancing professional work with personal life, emphasizing the necessity of setting boundaries and ensuring mental well-being.
We delve into Sarah's bold career change from a demanding agency role to a more flexible consulting position, driven by her need to manage both her professional aspirations and family obligations.
Sarah and Jim also discuss the challenges and opportunities in PPC, the shifting dynamics of digital marketing, and the essential nature of holistic marketing approaches over single-channel specializations.
Join us as we explore these topics and more, including the importance of client relationships, the impact of Google Ads on small businesses, the value of organic social media marketing, and the significance of speaking engagements and networking at conferences.
Sarah also shares her journey of managing client expectations, transitioning to a focus on training and building self-sufficient ad campaigns, and the role of inclusivity and diversity in industry events.
Whether you're a marketing professional, a business owner, or someone interested in the ever-changing digital landscape, this episode is packed with valuable insights and inspiring stories.
So, sit back, relax, and enjoy another eye-opening conversation on "Bad Decisions with Jim Banks."
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Important Notes
This is Digital Marketing Stories on Bad Decisions with Jim Banks, the weekly podcast for digital marketers who want to learn from the best.
New episodes are released every Wednesday at 2PM GMT where you'll get digital marketing stories and anecdotes along with bad decisions and success stories from digital marketing guests who've been there and done that in many of the disciplines that make up the discipline of digital marketing.
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Jim Banks
Podcast Host
Jim is the host of Bad Decisions with Jim Banks, the leading digital marketing podcast for aspiring digital marketers.
Sarah Stemen
Paid Ads Marketer
Sarah Stemen, founder of Sarah Stemen, LLC, is a seasoned digital marketing expert with a focus on paid search.
Her career began in 2007 at Nationwide Insurance, and she has since leveraged her expertise to consult for small and medium-sized agencies.
A recognized authority in the field, Sarah shares her insights as a subject matter expert (SME) for Search Engine Land and is a sought-after speaker at industry conferences such as BrightonSEO PPC Hero.
Her passion for paid search extends to her active involvement in the Paid Search Association (PSA) as Vice President.
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