Dave Roth

Dave Roth Profile Photo

CEO, Emergent Digital

A Silicon Valley veteran, Dave Roth founded Emergent Digital in 2014 to bring digital marketing best practices to purposeful organizations, enabling nonprofits, green technologies, and educators to benefit from the same strategies that drive profit to the Fortune 100.
Emergent has since expanded to serve Cybersecurity, B2B SaaS, healthcare and eCommerce, among other industry verticals, all with Silicon Valley digital marketing discipline.

Roth last served as VP, Marketing at Realtor.com overseeing paid and organic Search, Affiliate, Mobile and Social Marketing for the Company. Prior to his arrival at Move, Dave was Sr. Director of Search and Affiliate Marketing at Yahoo!, Inc.

An early adopter in search marketing, he began in 1999 when he managed the eLuminator search marketing service while at MediaDNA. While at Carat Interactive agency in San Francisco, where Dave ran paid and organic search and affiliate marketing programs for clients such as Tivo, Dish Network, Kodak, AOL and Hyundai, Yahoo recruited him to centralize all their search marketing activities in a newly created role for the company. At Yahoo he managed teams supporting the company's largest marketing programs for Yahoo's shopping, travel, autos, small business and fantasy sports franchises.

A frequent speaker at conferences and a contributing columnist to industry websites, Mr. Roth educates the community on best practices for digital marketing. He holds a Master's degree in International Business from the University of California, San Diego, and a Bachelor's degree in Sociology from UC Berkeley.

Dave is a native Californian, a husband, father, dog owner and largely untrained chef

April 3, 2024

Confessions of Digital Marketing Missteps with Dave Roth

In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer. Discover the high-stakes world of managing camp...

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